Paula’s Choice is a package design project following a thorough analysis of the target audience. The design aims to communicate to a busy, but economically stable, adult audience. They wish to take care of themselves without any prior knowledge or having to invest time researching. This resulted in a straight-forward design stating clearly what purpose the product serves. The design system utilizes the number each product has in a skincare routine as a visual element. This makes the routine easier to follow, and tells you which products are interchangeable.